My expertise lies in building zero-to-one growth systems, taking them one to n, and product-led growth. I currently lead Growth Engineering for Coinbase where my teams build the growth primitives like notificaions, emails, upsells and user targeting systems. Classic product led growth surfaces like SEO/Acquisitoin, referrals, incentives. We also invest in building moonshots (Coinbase one subscriptions)

I previously led the onboarding, retention and consumption experiences for LinkedIn Learning. Built a culture around UXR, data-driven decision making, experimentation and building delightful UX.

I excel at building high performing teams that are fearless and execute like magic. I help teams get out of their own way, execute, learn, adapt and WIN all while having fun.

• Product-led growth: Define how the product grows and how it stops growing - Qualitative and Quantiative. Develop the Growth strategy, define and build engineering muscles to realize the product strategy. I am also a fan of finding points of leverage and creating growth bets a.k.a moonshots #10X impact
• Team building: Build high-performing teams by recruiting and retaining top talent, inspiring them, moving out of their way, fostering trust and accountabilty.
• Drive Excellence: Product and Operational excellence are keys to build a sustainable and virtuous loop. Establish the culture, processes and practices that enable teams to optimize for global maxima, push boundaries and ship something everyone is proud of.
• High Bar: Help teams set a culture for metrics, analytics and observability. What gets measured gets improved. Develop and implement metrics and analytics frameworks, avoid common metrics pitfalls, constantly refining and optimizing the right levers.